Niagara Conservation

Our founder, Bill Cutler, is what you could call an obsessive tinkerer. As a champion of water conservation long before it was cool, that obsession often turned to the showerhead. “Why should something so simple be so wasteful?”. That curiosity soon grew into an all-consuming quest to build the greatest water-saving product in history. Bill quickly began to accumulate dozens, even hundreds, of showerheads in his home garage to explore their inner-workings. All that tinkering paid off in 1974, when he developed the first Niagara showerhead—a watershed moment in every day conservation.